
When using colours in internet and social media marketing strategies, companies are able to transmit values and emotions, thus enhancing the effectiveness of promotional messages. For this reason, the role of colour branding in the definition of brand identity is becoming increasingly fundamental for trademark rights. In particular, the role of eye-catching trademarks has become
It seems that the long-awaited clarification by the Court of Justice of the European Union (CJEU) on a number of open issues related to standard essential patent (SEPs) will have to wait a little longer after all.