When using colours in internet and social media marketing strategies, companies are able to transmit values and emotions, thus enhancing the effectiveness of promotional messages. For this reason, the role of colour branding in the definition of brand identity is becoming increasingly fundamental for trademark rights. In particular, the role of eye-catching trademarks has become
With decision of May 8, 2023, the EUIPO Cancellation Division provided relevant clarification concerning the use of a trademark in relation to specific registered goods.
Facts of the proceedings
In April 2022, an application for revocation for non-use pursuant to Article 58(1)(a) EUTMR was filed against the International Registration designating the European Union “K-WAY
La suola rossa del noto brand Christian Louboutin, creata per la prima volta nel 1993 con un semplice smalto, incarna ormai un’icona nel mondo della moda, tanto che è stata registrata come marchio e viene tenacemente tutelata dal suo titolare.
Di recente, Louboutin ha prevalso in due procedimenti promossi contro contraffattori dinanzi ai tribunali di
Con una recente decisione del 19/06/2023, l’EUIPO ha rigettato la domanda di marchio figurativo 
reputandola descrittiva e priva di carattere distintivo per i servizi rivendicati “Formazione didattica; Formazione; Formazione aziendale; Formazione per insegnanti; Formazione e istruzione” in classe 41.
L’EUIPO ha esaminato l’insieme degli elementi denominativi e figurativi del segno in questione, ossia (a) gli
In a recent decision dated March 29, 2023, the EUIPO General Court provided relevant guidance on the interpretation of the distinctive character requirement in figurative trademarks representing three-dimensional (3-D) shapes.
Facts of the proceedings
In December 2020, a European Union trademark application was filed for the following figurative sign
seeking protection for confectionery and candy
The Court of Rome sets a landmark precedent by granting an injunction against the creator of NFTs displaying images of a football player, reproducing without authorization the registered trademarks owned by Italian football club Juventus FC. This is the first known judgement by a European court holding that NFTs reproducing a third party’s trademarks without
La Sezione Specializzata in materia di Impresa del Tribunale di Milano ha di recente fornito rilevanti indicazioni in materia di concorrenza sleale per imitazione servile e parassitaria ex. art. 2598 c.c. con specifico riferimento alla imitazione fra prodotti concorrenti ed alle relative metodologie di vendita.
Fatti del procedimento
La società attrice, produttrice di pannelli
In the recent decision of April 29, 2021, the EUIPO Cancellation Division provided relevant clarification concerning the most appropriate evidence to prove the use of a trademark in relation to specific goods and services claimed in large categories.
Facts of the proceedings
In February 2019, an application for revocation for non-use of the EU
With decision No. T-253/20, issued on 20 January 2021, the EU General Court annulled the decision of the EUIPO Board of Appeal issued under Article 7(1)(b) EUTMR regarding the refusal of the registration of the word sign “IT’S LIKE MILK BUT MADE FOR HUMANS”.
The decision provides significant clarification on the requirements
With the decision No. T-156/19, issued on 13 May 2020, the EU General Court confirmed the refusal of the registration of the wordmark “we’re on it” under Article 7(1)(b) EUTMR. The decision provides significant clarification on trademarks consisting of slogans, advertising messages, idiomatic expressions, and indications of quality or incitements to purchase the