On 1 October 2017, an additional set of rules concerning EU trademarks under EU Regulation 2015/2424 amending EU Regulation 207/2009, and codified under EU Regulation 2017/1001 (hereinafter EUTMR), came into effect.
The former provisions required that, in order to obtain registration, a trademark had to be capable of: i) being represented graphically; ii) distinguishing the goods or services of one undertaking from those of other undertakings.
By abolishing the requirement of graphical representation, the reform aims at facilitating the registration of non-traditional trademarks such as sound, colour, pattern, motion, multimedia and hologram marks.
Continue Reading Registering non-traditional trademarks under the new EU provisions